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Company StoryCustomer-DrivenProduct DevelopmentNAZDAQ

Developing our product by listening to our customers, one at a time

Ehab Sayegh
Ehab Sayegh
Senior Sales and Customer Support Manager
May 25, 2018 3 min read
Developing our product by listening to our customers, one at a time

We all use software that could make our lives perfect…If only it had one or two additional features. Some software packages can be customized to match your needs, but wouldn’t it be nice if the maker of the software would simply add these extras into the standard package?

NAZDAQ is proud to be a company that takes its customers’ requests very seriously. Since B2Win Suite’s launch at the end of 2016, we have added many new features to version 2.9, making it the perfect solution for our customers, one at a time.

Even though we have almost 18 years of experience in the output management arena, we behave like a lean startup would. Our core team meets daily to discuss customer issues and ideas for new features. These requested features are evaluated based on our knowledge of the market; many ideas are quickly implemented in time for the next release.

The best ideas come from our customers – system analysts and consultants who are at the forefront of providing solutions for their own clients. Their input is invaluable, and we think that what they ask for is needed by other customers, too.

Our latest release – B2Win Suite 2.9 – includes some new exciting features like the ability to archive documents and use Excel templates.

In addition, several features have already been added, and they are already making a big difference to the users that asked for it. The following are some examples of these features:

Examples of these features

In addition, we became our own client

When NAZDAQ began to use B2Win Suite in its in-house operations. We use it to issue our designed business documents and automatically email them. We also automate much of our internal reporting with B2Win Suite. We also strengthened the integration of Baan Query Tool and B2Win Suite. The use of the product with our colleagues in NAZDAQ has enriched our comprehension of how the product is used and what can be improved.

Take a look at our release notes, many of the features you need are already implemented, but if you have any suggestion on how B2Win Suite 2.9 could be better, we’d love to hear your ideas.

Summary

B2Win Suite didn’t grow from a roadmap dreamed up in isolation. It grew customer by customer—each real-world problem becoming a feature, each piece of feedback shaping how the product behaves.

That habit of listening is still how we build today, and it’s why the platform fits so naturally into Infor LN, M3, and CloudSuite environments: because the people running those environments helped design it.

Curious how customer feedback shapes B2Win Suite?

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TagsCustomer-DrivenProduct DevelopmentNAZDAQ
About the author
Ehab Sayegh

Ehab Sayegh

Senior Sales and Customer Support Manager

Ehab is Senior Sales and Customer Support Manager at NAZDAQ, where he leads sales and oversees customer support. With over 25 years of experience in sales and support, he has worked with IT users across a wide range of companies and industries. In his role, Ehab demonstrates the product and its features, ensures smooth installation, testing, and troubleshooting, and makes sure customers are satisfied with their experience. He is widely praised for his personal, responsive service that makes NAZDAQ's support second to none.

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